In Boston and surrounding suburbs, 200-ish restaurants take part in the Restaurant Week promotion run by the Greater Boston Convention & Visitors Bureau. Twice a year, for two weeks of weekdays in March and August, participating restaurants offer fixed-priced meals. For the last 13 years, this promotion has run successfully. According to the sponsored website for Boston’s Restaurant Week, after a much-needed makeover, the name changed to Dine Out Boston.
This year, a new feature was added to the promotion. Three pricing tiers are offered: Lunch $15/$20/$25 and Dinner $28/$33/$38. This expands the promotion’s reach into a larger consumer market with more affordable choices at Greater Boston top restaurants. That is good news for participating restaurants to get greater exposure, and good news for foodies that can now afford to sample some of Boston’s finest cuisines.
Dine Out Boston has also joined with the Freedom Trail Foundation as a charitable partner. All participating restaurants donate $100 gift certificates that are auctioned off through DOBauction.com to benefit programs run by the Foundation which creates the “most successful ideas for how to experience American history”. A copacetic arrangement.
One other benefit for diners is the American Express bonus offer. Each enrolled card receives a $5 credit on any purchase over $21. An easy task with a lunch for two at one of the many choice restaurants participating. Offerings include many different cuisines in Boston and surrounding towns, all of which are sure to delight.
Getting word out about the promotion is spread through the Restaurant Week Boston website, a Twitter feed, a Facebook page, a very funny YouTube video, Google + and Instagram accounts, Pinterest interest and a huba-huba blog.
This blog links readers to frequently updated content and encourages comments and interaction. Since the promotion is currently ongoing (March 16-21 & 23-28), the social media penetration is deep and engaging.
For all those who always wanted to get a taste of spectacular cooking from some of the finest chefs in Boston at can’t-pass-up prices, give Restaurant Week a try. Dine Out Boston!