Category Archives: About Me

Wilder Whimsy

My name is Michelle A. Wilder. I am a Renaissance woman. Lover of all things creative, practitioner of all things loved. I live where I grew up, in the house next door to my childhood home, previously owned by my Grandfather Armando, a Renaissance man.

I just earned my Master’s degree in Marketing with a Master’s certification in Social Media Marketing. My educational background also includes  Business Administration, Marketing-Communications, Fine Arts, and Event Planning.  I drifted back to marketing to make a living doing something I not only love, but at which I excel.

My Grandfather Armando mentored me in gardening, cooking, painting, ceramics and frugality. I am a self-confessed foodie, geek for sci-fi and B-movies (which make my friends roll their eyes) and deeply passionate. With a vast expanse of tastes for music, food, art and opinions, I am rarely at a loss for words. Family is extremely important to me, as well as honesty, integrity, self-reliance, responsibility and respect, all of which my parents instilled in me through old-school, old-fashioned ethics and lessons.

By nature, I am an entrepreneur. I have owned several successful businesses throughout my life, which include a catering business, a wholesale bakery, a landscape and gardening business, and a masonry business. Working with non-profit organizations and volunteering for causes that affect me add value to my life, for I like to give back when I can.

My Italian heritage lends a hand in my expressive and outward personality, strong bonds with family and friends, and a penchant for talking with my hands (a sometimes hazard for martinis and people close-by). I am an and old-souled person, who believes with her whole heart in true love, kisses and romance, imagination and the goodness of the human spirit, as well as the power of exceptionalism, hard work, excellence and high standards.

This blog was a a new venture for me when I went back to school to get my MBA. I enjoy gleaning and analyzing tidbits and organizing opinions on traditional and social media marketing trends, branding and advertising. I wrirte about things I like or find interesting and how well or not the companies out there are faring with their messaging. I will post it all here, with a “Wilder” view.

Enjoy!

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The Happy in 21 Challenge

My Social Media Marketing professor at SNHU, Leila Samii, told me about a campaign her undergraduate class created called “Happy in 21”. The concept is simple: It takes 21 days to make positive changes. Their mission is “spreading happiness through positive vibes in hopes to create a happier world, one person at a time”. The campaign focuses on happiness habits, encouraging quotes and motivational reinforcement themes, all with the intention of making the reader happier. The campaign has a twitter feed: @HappyIn21 and a Facebook page: www.facebook.com/HappyIn21 with a good following for a new campaign #HappyIn21, with active participation.

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I liked this movement since I already practiced daily affirmations with the theme of “Every Day is a Gift”. On April 15, 2013, the city of Boston suffered a terrorist attack at the finish line of the Boston Marathon. I was deeply affected by this horrifying act. I did not know any runners or victims of the bombing, but after listening to the heartbroken words from Krystal Campbell’s mother after she learned her daughter died from the blasts, I knew right there and then that I should be thankful for what I have and to hug those I loved.

Two other people died that day: Lu Lingzi and Martin Richard (extremely sad situations) and another man was shot and killed (MIT officer Sean Collier) during the manhunt. The way I looked at life changed that day. I was going through a very difficult time in my personal life, but my problems were not as massive as the people touched by the terrorist attack. I decided to change my outlook.

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Every day when I get up, no matter how bleak things may seem or how problematic times may be, I am thankful to be alive (it certainly beats the alternative), and I try to find the gift of the day (something to be thankful for or happy about). The gift can be small, like a ray of sunshine after a rainy morning, a smile from my granddaughter, a well-written blog, expertly made sushi for lunch, a good-hair day or few minutes playing with my dog. Or the gift can be big, like the good health of my family, a promotion at work, the great friends in my life or the stable relationships I have. This declaration seems to be popular with millions of people, and I was happy to be on board.

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I bring all this up to get to the Happy in 21 Challenge I decided to take on, which expanded my daily affirmation to include 3 positive thoughts PLUS one genuine “thank you” to one person a day. To say out loud what the gift of the day is was very different than writing them down. For 21 days starting on April 3rd, I wrote down my 3 statements and my 1 “thank you” on my calendar. At the end of the three weeks, I felt happier, more optimistic and less stressed out. I decided to continue the challenge for 2 months. The  results are amazing! Check out my CHALLENGE CALENDARS.

I am a very positive and confident person in general, with an optimistic outlook on life. Although this past year has been one of the most difficult in recent years for me personally, this challenge has helped me put things in perspective. By changing my internal voice to always chant a strong motivational mantra and by reinforcing what gifts life offers in writing and in my thoughts, I can definitely say that I am a better person and happier for it! Every Day is a Gift!

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