Tag Archives: Job Search

A 10-Step Marketing Plan for Beginners

Recently, I was tasked with the challenge of creating a 10-Step Marketing Plan (non-proprietary), with no strings attached. After some thought,  I created this short, but informative, 10-Step Marketing Plan that outlines the basic steps that need to be addressed in order to create a successful marketing plan, targeting beginner marketers:

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YouTube Video Link:  http://youtu.be/dyttbfuLXgo

This little-ditty of a presentation is reminiscent of videos shown in college, but it is clear and to the point. I also created a static Slideshare sidekick  for those who like a no-nonsense info show, sans music.

Whether these original Videos are well-received or not is not the “take-away” for me. I enjoyed the process…it was fun to create both medias using a mix of comics created with a  Pixton app, Powerpoint and Slideshare. And I was able to use a bit of creativity to explain basic marketing steps. A win-win situation.

A good way to spend an afternoon indeed.



A New Direction…

It’s time for a New Direction. I am ready to venture out to advance my Marketing Communications and Business Development career. Jumping in with both feet to showcase the value I can provide to a new company is exciting to me. I am confident and prepared to take on the challenge!


Moving in a New Direction is the most important step in my advancement plan. I have worked very hard, especially over the last three years, to prepare for this move forward.

If you are still reading this, then you probably know me and what I like. If you don’t know me, please connect with me on LinkedIn, Twitter, read my blog or view my video. We may have much in common and your input may steer in which direction I travel.

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With diverse tastes, many passions and vast experience, my Marketing Communication and Business Development skills can transfer to any industry. By continuing my consultancy efforts through Wilder Marketing and staying sharp and on top of trends and technology, I am more than ready for fresh opportunities.


Today all the help one can get to advance in life is just as important as what one can do. If your company is looking for a Marketing Communications or Business Development Professional in the Greater Boston or Southern NH area, a $500 finder’s fee applies if I get hired through your lead!

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I strongly believe that with a little help from my friends, perseverance and a genuine love for what I do, I will continue to be very successful and happy. What I would like is for all of you to be a part of it.

Let’s go in this New Direction together…

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Come on…connect with me today.

You have nothing to lose and everything to gain!

“Challenge, Change and Creativity for Life!” ~ Michelle A. Wilder


Social Media and the Job Search


Job searching can be a daunting task. When one wants to break into or advance within the medical or healthcare industry, that task can become overwhelming.  Knowing someone within that facility (or a particular department within a hospital) may be able to help you put your foot in the door, or put a bug in the ear of the right person, however it does not guarantee that your resume will be seen or read.

Social media (SM) has improved the undertaking of job searching by giving both sides of the coin opportunities to get to know each other better through SM sites like Twitter, LinkedIn and Facebook. Yes, resume content can be viewed on most SM sites, but this doesn’t always attract recruiters or those hiring. According to the MedMasters, candidates need to “develop a brand”. I agree with that assessment. I believe that if a person maintains a SM site and creatively brand themselves, the chore of job searching can be less of a chore.

A personal brand is developed over time to reflect the type of person you want others to see. To start with the task of developing a personal brand, one must first think of your personal brand as an investment (of time, sometimes money, and effort).  Setting goals of your public image is important because you want to convey who you are, what you are about and what you represent.  Try to keep your brand fresh by adding words of wisdom learned or listing areas of expertise. Keep your skills sharp by continuing to learn what it is you know and desire to know. While maintaining your SM sites, comment on other posts, build relationships, get involved with influencers in your field, and get others to notice you and your personal brand.

These simple (but albeit time-consuming) tips may be able to sky-rocket your resume to the top of the pile and help the recruiters and hiring employers view you as valuable and employable. Just remember that SM sites may be the first-step for job seekers, but building a note-worthy brand and maintaining the SM sites that employers will view you in a different (and more positive) light than not having a personal brand at all.